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Monthly Archives: April 2011


Who's Your Audience and What's Their Word?

Posted on April 14, 2011 by butch

The latest data from Experian Hitwise shows that the number of keywords typed into search engines is declining.  Longer searches, those of 5-8 words, were down last month 3%.  As the data table shows,  1 word searches comprise a full 24% of all searches. 2 word searches are a close second. 

When it comes to people finding your business or organization organically on the web, understanding who your  potential customers are, how they think,  and what they may type into their favorite search engine is essential. 

At Force 5, we help clients determine their customer's "word" as part of our Soul Searching™ brand development process and in our free SEO consultation services included in their web development packages.


Mobile Barcodes are Here and Now

Posted on April 12, 2011 by butch

The use of smart phones to scan barcodes (1D, 2D, QR) is happening now with growth rates hitting over 800% from a year ago according to the latest report from ScanLife.  Some highlights I found interesting:

  • The most popular 2D bar code campaign was for Film.  Codes were placed primarily outdoor and online.
  • Beverages are amongs the items most scanned.  Books are on the rise.
  • The largest group of scanners are age 25-34 and comprise 27% of the mix; 35-44 year-olds are second at 22%.
  • The recent income range of users has fallen slightly, suggesting greater adoption by younger individuals. 

These statistics suggest that the time to incorporate a QR Codes into your marketing strategy is now and Force 5 has the experience and capacity to help.   Give us a call.


Is Your Mobile Website Ready for a Caveman to Use?

Posted on April 4, 2011 by butch

Mobile browsing is here and now.  With estimates that over 50% of all mobile phones sold this year will be smart, preparing your website to become an amazing internet experience on these devices can be challenging.   As mobile technology continues to evolve into tomorrow, keeping it simple today is a must. 

How simple? 

Think Cave Man simple.

Here some things Cave Men are thinking about when it comes to web site mobile optimization:


“Finger Big.  Phone Small.”

Call if fat fingers, butt dial, or human factors engineering, there are physiological limitations that must be considered to ensure a great user experience.  So, even if your Cave Man shaves his knuckles before visiting your site from his smartphone, making mobile web pages with BIG buttons and easy to discern icons, fonts and colors schemes will keep him from hitting you with a club.

“Want Fast.  Phone Slow.”

Visitors to your site expect fast page downloads.  From a desktop or laptop with a high-speed internet connection, a considerable percentage of users will abandon your site if a page fails to load in under 6 seconds.   Mobile download speeds are most often significantly slower.  So, keeping your mobile landing page lean and fast will keep your visitors from becoming extinct.

“Want Easy.  Life Com … pli…cate …dud.”

Keeping it simple; this is a challenging exercise that will benefit marketers and their customers.   I believe, as a general rule, most websites are too complicated:  lots of links, lots of Flash, lots of buttons and popups.  With limited real estate for the interface and a slower pipeline, marketers are going to have to focus.  They’ll have to anticipate who will visit their mobile site and what are the 3 to 6 (that’s about as many buttons that will fit) most important things they’ll want to do when they get there.  And that translates into understanding customers and their needs at a deep level.  And when that happens, customer relationships start to evolve.