Monthly Archives: September 2015 | Force 5
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Monthly Archives: September 2015

Sep
18

Is Your Website Mobile-friendly?

Posted on September 18, 2015 by marty

According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop.   (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop).

Which means that many of your website’s visitors will be viewing your site from their mobile phones and you need to make sure your site is mobile-friendly—one that loads and displays correctly on a mobile device so visitors can have the best user experience.

Earlier this year, Google announced that it will be expanding its use of mobile-friendliness as a ranking signal. Google indicated that this change will affect mobile searches (not desktop searches) and “will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.”

What is a “mobile friendly” website?  It responds to the size of the device that you are using, and displays correctly on that devices.  The webpages are easy to read and easy to navigate, no matter what device you are on.

I did a search for “Notre Dame Football” and went to two different pages that appeared in the Google Search results.

Websites on Laptop Screens

   

Same Websites on Phone Screens

mobile Friendly website   Non mobile Friendly website

Obviously, one of these sites responds to mobile devices much better than the other.  The one on the left is easy to read and navigate, while the text on the one on the right to too small, and each page would have to be zoomed and panned to get the the content.  Even people with skinny fingers would have trouble clicking on the correct links.

To see if your website is mobile-friendly, Google offers an easy page to test your site: https://www.google.com/webmasters/tools/mobile-friendly/

Running Google’s mobile-friendly test on the 2 websites above, the results are:

mobile Friendly website Google's mobile-friendly verdict: 
Awesome! This page is mobile-friendly. (Google's wording, not mine)
non mobile Friendly website

Google's mobile-friendly verdict: 
Page appears not mobile-friendly

  • Text too small to read
  • Links too close together
  • Mobile viewport not set
  • Content wider than screen

 

Having a website that isn't responsive to mobile devices can affect not only your search rankings, but will also have an impact on the user experience.  Websites that are hard to read or difficult to navigate will result in users spending less time on the site.

How does your website measure up? Take the test at Google.

If you need to update your website, please feel free to contact us at Force 5 or call us at (574) 234-2060.

Sep
14

How to Blow Your Chances in a Job Interview

Posted on September 14, 2015 by marty

The Creative Group released results from a survey they conducted with advertising and marketing executives.  The national study was based on 400 telephone interviews -- 200 with advertising executives randomly selected from agencies with 20 or more employees and 200 with marketing executives randomly selected from companies with 100 or more employees.

Advertising and marketing executives were asked, "When interviewing candidates for creative roles, which of the following do you consider to be a deal breaker (something a candidate says or does that will likely cause you to immediately discount that person from consideration)?"

Their responses:

77% - Checking or answering the phone during the interview
70% - Showing up late without acknowledging it
70% - Not bringing items that were requested (e.g., resume, portfolio, references)
69% - Wearing improper interview attire
62% - Speaking poorly of a past job or employer

For more information about the survey, visit http://creativegroup.mediaroom.com/job-interview-deal-breakers