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Customer-Centric Website Design for Drunks, Mothers, and Everyone Else

An effective customer-centric website design requires the designer to put himself in the customer's place to build a site that is user-friendly, while providing all the information that the visitor needs.  If you find it hard to put yourself in your customer’s shoes, there are services out there that will critique the usability of your website for you.  Some, like theuserismymom.com and theuserisdrunk.com take it a step further...

Signs You Need a New Website: It Doesn’t Work on Mobile Devices / Small Screens

One sign that you might need a new website is that it doesn't look good on mobile devices.  According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop.   (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop). 

Clay-Ali as a metaphor for strategic change

In a recent Facebook post, colleague Marty Heirty took us back in time to remember or learn about the famous confrontation between Muhammad (formerly known at Cassius Clay) Ali and George (before the grill) Foreman. 

How to Blow Your Chances in a Job Interview

The Creative Group released results from a survey they conducted with advertising and marketing executives.  The national study was based on 400 telephone interviews -- 200 with advertising executives randomly selected from agencies with 20 or more employees and 200 with marketing executives randomly selected from companies with 100 or more employees.

South Bend’s having a Birthday?—Yep, we have an app for that!

With over 50 food vendors, 60 musical acts, Headliner Ben Folds, dozens of art exhibits and booths, things to do for the kids, a Tech park, and even a Zip line, South Bend’s birthday celebration over the Memorial Day weekend in downtown South Bend will be one of the biggest and most exciting community events ever held. How do you find out what’s going on?

The Worst Passwords of 2014

SplashData.com has announced its annual list of the 25 most common passwords found on the Internet – thus making them the "Worst Passwords" that will expose anybody to being hacked or having their identities stolen. In its fourth annual report, compiled from more than 3.3 million leaked passwords during the year, "123456"and "password" continue to hold the top two spots that they have held each year since the first list in 2011. Other passwords in the top 10 include "qwerty," "dragon," and "football."

5 Google AdWords Tips That I Learned from Pheasant Hunting

Google AdWords Tips That I Learned from Pheasant Hunting (Instead of writing my work blog post last weekend)

Mere Exposure -- Frequency in today's marketing.

I listened to an interesting NPR piece about the brain's preference for repeating music themes earlier this week. 'Play It Again And Again, Sam' by Alix Spiegel, mentioned the “mere exposure effect.” Then I saw "mere exposure effect" again in a blog 'The Popcorn Effect: When Do Brand Ads Fail?', thanks to my neuroscience marketing friend, blogger Roger Dooley.

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