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What's Your Voice?

We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out loud right now as you read this – I did every time I proofed this post.  This honest voice is to be pleasant, soothing, trusting or to just share a smile.  Usually the response is great, you get a purr or a wagging tail or even some polite slobber if you’re lucky.

A Missed Opportunity

I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; "Why is the bill so much?" "Well, you ordered everything a la carte, you really should have ordered from our specials or regular menu." "It would have been nice if the waitress had told me this, it is our first time here and now it will be our last time here." Then dead silence as the cashier finished the transaction.

Pricing That Shapes Reality

So, what do you think? Does setting high expectations for customers have greater potential to increase their experience with your business or diminish it?

Bringing Next Generation to This Generation

Force 5 remains steadfast in its commitment to be a "next generation brand development and marketing communications firm." Determing what that next generation technology is and how to bring it to clients in an effective and practical way is the real challenge in fullfilling our commitment.

Customer Advocacy and Company Blasphemy

There’s a fine line between customer advocacy and company blasphemy. I’ve found throughout my career that sales people who understand the difference are the ones who are the most successful.

Pent Up

... consumers have been holding back on their spending like a corralled stallion and now they are finally going to let that stud burst out of its pen in a money-spending whirlwind of hooves and mane.

Social Media Trends for 2011

In a May, 2011 Report, authored by Michael Stelzner and sponsored by Social media Examiner, the 2011 Social Media Marketing Industry Report set out to uncover the "who, what, where, when and why" of social media marketing.

Be careful delivering that brand!

I have to say I have a love-hate relationship with Jimmy John's. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the majority of the folks working behind the counter yell "HELLO" at me. Most don't even look up, it feels more like a pavlovian response to someone walking in the door rather than anyone really caring that I am there or not. The girl at the counter today didn't even look at me when she was taking my order.

The Cost of Free

So, why are so many sales people and marketers using “free” (or ridiculously under-priced) to gain business? For me, there are only four plausible explanations:

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