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Social Media for your business - part of your integrated strategy

The percentage of small business engaged in social media has not increased and analysts believe it’s because expectations have somewhat outpaced accomplishments. But there were two areas where accomplishments exceed expectations. Small business owners say that using social media has allowed them to stay engaged with current customers and it has improved internal collaboration efforts. This is an important strategy. By listening to your customers, and engaging them, your success for loyalty is increased. However, this doesn't come without a cost.

The Value of QR Codes

QR CodeYou've probably seen them. Tucked in the lower corner of a magazine ad, on the back of a business card, on a bus sign or even on the entire side of a building. It's an increasing trend in advertising that some say is a fad, and some say the next great new way to promote.

James Bond and Q -or- Sales and Marketing

The first movie I can recall seeing in a theatre was the 1971 James Bond 007 film, Diamonds Are Forever.  Yes, at the tender age of six, I became a fan of James Bond movies.   I was too young at the time to appreciate James for his prowess, his daring, his panache.  What I loved about Bond films were the gadgets.  Those wondrous and often deadly devices included:  the rocket-launching leg cast, the Rolex buzz-saw watch, and the Aston Martin DB5 - nicely equipped with machine guns, smoke screen, and champagne chiller (I guess those flying corks really can be deadly.) There were sco

Two examples of great local Brand Ambassadors!

As a Certified Brand Strategist here at Force 5, I am always on the look out for brand done well and brand that needs help. Both are easy to spot. I have found two examples of wonderful brand ambassadors locally and want to share them with you.

Facebook vs. your Brand Site

400 million…500 million…..and still growing. Whether you “like” it (pun intended) or not—Facebook is dominant in helping companies build relationships with their clients. Is there still a place for the web?

Is Your Website Customer-Centric?

In case you haven’t noticed the web is changing. There is a huge movement underway toward clean, simple, user friendly websites that promote productivity and, consumer interaction. The average consumer doesn’t care how creative a design team you have or, how technically advanced your development team is. They want information. Honest, peer driven information.

Its Springtime! - Time to dust off that Brand.

Time to consider a little spring cleaning - especially your brand

I Need a New Website - Now What Do I Do?

You finally decide your company needs a new website, but you have no idea who to call. You check the yellow pages, Google web design, ask friends and family, and you’re still overwhelmed with all the choices. Who do you call when your brother-in-laws sisters boyfriend will do the job for $500. “We Are Web Sites”, the best web shop on the internet, will build your site for $2,000 and, “The Interactive Agency” down the street wants ten times that amount for a website and an integrated marketing campaign.

Generating creative ideas for your brand or company

Ideating – which is a fancier term for brainstorming – is a core necessity or foundational step within an advertising and marketing agency’s process of generating creative ideas. Need help generating creative ideas for your brand or company? Let Force 5 play a role in assisting you and your organization in meeting and exceeding your marketing objectives.

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