• Left Brains.

  • Right Brains.

  • Brand Soul.

marketing

Holiday 2020: What To Expect

By Jim Ragosta, Digital Media Specialist

2020 has been a whirlwind for retailers globally. COVID-19 has had a dramatic effect on purchase intent and how/where consumers want to buy goods or services. This whirlwind will definitely impact the upcoming holiday shopping season. From government regulations imposed on brick and mortar retailers to individuals following CDC guidelines to keep themselves and their families safe, expect a very different holiday experience this year. Oh and note to self, start your shopping early.

Have We Lost Connection With Our Target Audiences? Think Again.

During these challenging times, many of us are experiencing furloughs, unemployment, the juggling of our work schedules along with the schedules of students and their e-learning. On top of those challenges is wondering how do we stay in contact with our target audiences. Some experts have said people are “hunkered down” and aren’t doing anything, causing some businesses to wonder if they’ve lost touch with their target audiences.

Customer-Centric Website Design for Drunks, Mothers, and Everyone Else

An effective customer-centric website design requires the designer to put himself in the customer's place to build a site that is user-friendly, while providing all the information that the visitor needs.  If you find it hard to put yourself in your customer’s shoes, there are services out there that will critique the usability of your website for you.  Some, like theuserismymom.com and theuserisdrunk.com take it a step further...

Lazy and Forgetful is the New Normal

A recent poll by the Domain Name Association shows that when people are looking to go to a specific company’s website, 43% of them will type the company’s name or relevant term into a search engine while only 31% of people will type the domain name (www.domainname.com) into the browser address bar.

Signs You Need a New Website: It Doesn’t Work on Mobile Devices / Small Screens

One sign that you might need a new website is that it doesn't look good on mobile devices.  According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop.   (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop). 

Clay-Ali as a metaphor for strategic change

In a recent Facebook post, colleague Marty Heirty took us back in time to remember or learn about the famous confrontation between Muhammad (formerly known at Cassius Clay) Ali and George (before the grill) Foreman. 

How Unsettling is Your Mobile?

I recently wrote a post about the importance of having a mobile-friendly website.  I have created a dashboard in Google Analytics to see how your mobile traffic stacks up against your desktop traffic.  If your mobile traffic doesn't fare well against your desktop traffic, you might need to look at making the website more responsive.

Pages