marketing | Force 5
  • Left Brains.

  • Right Brains.

  • Brand Soul.

marketing

Customer-Centric Website Design for Drunks, Mothers, and Everyone Else

An effective customer-centric website design requires the designer to put himself in the customer's place to build a site that is user-friendly, while providing all the information that the visitor needs.  If you find it hard to put yourself in your customer’s shoes, there are services out there that will critique the usability of your website for you.  Some, like theuserismymom.com and theuserisdrunk.com take it a step further...

Lazy and Forgetful is the New Normal

A recent poll by the Domain Name Association shows that when people are looking to go to a specific company’s website, 43% of them will type the company’s name or relevant term into a search engine while only 31% of people will type the domain name (www.domainname.com) into the browser address bar.

Signs You Need a New Website: It Doesn’t Work on Mobile Devices / Small Screens

One sign that you might need a new website is that it doesn't look good on mobile devices.  According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop.   (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop). 

Clay-Ali as a metaphor for strategic change

In a recent Facebook post, colleague Marty Heirty took us back in time to remember or learn about the famous confrontation between Muhammad (formerly known at Cassius Clay) Ali and George (before the grill) Foreman. 

How Unsettling is Your Mobile?

I recently wrote a post about the importance of having a mobile-friendly website.  I have created a dashboard in Google Analytics to see how your mobile traffic stacks up against your desktop traffic.  If your mobile traffic doesn't fare well against your desktop traffic, you might need to look at making the website more responsive.

Francis Scott Key, Social Media Marketing Guru of 1814

March 3 marks the day that President Herbert Hoover signed a congressional act making “The Star-Spangled Banner” the official national anthem of the United States, but that might not have happened if Francis Scott Key hadn’t practiced certain social media marketing principles that helped increase the song's popularity.

5 Google AdWords Tips That I Learned from Pheasant Hunting

Google AdWords Tips That I Learned from Pheasant Hunting (Instead of writing my work blog post last weekend)

Mere Exposure -- Frequency in today's marketing.

I listened to an interesting NPR piece about the brain's preference for repeating music themes earlier this week. 'Play It Again And Again, Sam' by Alix Spiegel, mentioned the “mere exposure effect.” Then I saw "mere exposure effect" again in a blog 'The Popcorn Effect: When Do Brand Ads Fail?', thanks to my neuroscience marketing friend, blogger Roger Dooley.

A restaurant with no sign…

A restaurant with no sign, no website? Really, these days how do they survive??

Pages