• Left Brains.

  • Right Brains.

  • Brand Soul.


Tags Give Starcraft Marine a Place in the Sun…

In the dreary days of January and February, many of us find a boat show on the weekend—letting us dream of warmer days, sand and sun filled holidays, and hours on the nearest lake.

Sitting on a boat inside a convention center doesn’t quite fill the bill—does it? This year, Starcraft Marine decided to help boating enthusiast get to that “happy place” in their mind a little quicker… with the help smart phone technology and QR codes. When the Starcraft marine marketing staff planned their new product launch and winter show activities, Peter Barrett, Executive Vice President of Marketing wanted Starcraft customers to experience the joys of boating by showing them beautiful video footage of their boats on the water while highlighting the numerous Starcraft features that had received high marks in independent tests. . To convey the most current videos and information to their customers, Starcraft decided to use smart tag codes in their promotional materials. Steve Huber, Marketing coordinator at Starcraft considered QR codes and Microsoft tags as potential ways to do this. Steve asked Force 5 to help investigate the viability of the code/tag process.

Force 5 Adds Another Left-Brain to the Team

Force 5, South Bend, Ind., announces the addition of Christian Mattix as web application developer and network administrator. Mattix’s responsibilities include technical design and development of web applications, along with building, optimizing, maintaining and trouble shooting complex and secure databases, among other duties.

Force 5 presents to the "Networking and all that Jazz!"

Force 5 presented to the "Networking and All that Jazz Expo" in South Bend. David Morgan, Certified Brand Strategist, gave a presentation on Brand Development and Director of Client Development Andrew Fletcher presented a workshop on Surviving and Thriving in Today's economy.

Force 5 presents to the NTMA

Force 5 presented to the Michiana Chapter of the National Tooling and Machining Association last week. The Presentation was on "Brand Development in new Economy." Vice President of Force 5, David Morgan gave the presentation while President Deb DeFreeuw and Director of Client Development Andrew Fletcher led the discussions.