• Left Brains.

  • Right Brains.

  • Brand Soul.


March 15, 2011 - 1:28pm - Posted by Christian - marketing, news, technology - 0 Comments

In the dreary days of January and February, many of us find a boat show on the weekend—letting us dream of warmer days, sand and sun filled holidays, and hours on the nearest lake.

Sitting on a boat inside a convention center doesn’t quite fill the bill—does it? This year, Starcraft Marine decided to help boating enthusiast get to that “happy place” in their mind a little quicker… with the help smart phone technology and QR codes. When the Starcraft marine marketing staff planned their new product launch and winter show activities, Peter Barrett, Executive Vice President of Marketing wanted Starcraft customers to experience the joys of boating by showing them beautiful video footage of their boats on the water while highlighting the numerous Starcraft features that had received high marks in independent tests. . To convey the most current videos and information to their customers, Starcraft decided to use smart tag codes in their promotional materials. Steve Huber, Marketing coordinator at Starcraft considered QR codes and Microsoft tags as potential ways to do this. Steve asked Force 5 to help investigate the viability of the code/tag process.

March 4, 2011 - 1:35pm - Posted by butch - business, life, uncategorized - 0 Comments

Sometimes the best things a boss can say to you hurt a little.

February 22, 2011 - 11:24am - Posted by butch - uncategorized - 0 Comments

I’ve worked for a lot of years, enjoyed a lot of roles in my career, and had a lot of supervisors who imparted their wisdom to me.   I thought I would share some of their best stuff with you in this series of posts called, “The Boss Rules.”

Rule #2:  “Ask them, ‘What are you trying to accomplish?’ ”

February 14, 2011 - 11:33am - Posted by butch - business, life - 0 Comments

Now, in a world full of Bernie Madoffs and Balloon Boys, you might say, “Butch, are you crazy? In business? People will cut your throat out in a minute!”

February 8, 2011 - 2:09pm - Posted by dmorgan - business, marketing - 1 Comments

Americans now live in a culture of multiple communities and cultures no longer broken down by geography, ethnicity, religion or age. It’s a fractured culture - and that's a good thing.

February 7, 2011 - 10:27am - Posted by nmcelwrath - brand development, business, marketing - 0 Comments

Super Bowl ads have become an event all in themselves over the years. Unexpected hilarity, moving stories, elaborate CG effects all are pieced together to make impressions on viewers. But does their strategy pay off?

January 28, 2011 - 3:16pm - Posted by Christian - technology - 1 Comments

The day before yesterday I got home from work and was greeted by a plain brown box, correctly addressed to me, on my front porch. I thought this was rather curious, as I had not ordered anything. I brought the box in from the cold (it was about 12 degrees outside). My kids were with me and they were just as curious as I was, asking "What did you order?" "Nothing that I'm aware of," I answered, but it was certainly addressed to me. The return address didn't have a company or name on it, just an address.

January 21, 2011 - 12:23pm - Posted by Christian - marketing, technology - 0 Comments

A few weeks ago I was reading the usual list of technology sites and came across an interesting debate on how Microsoft is planning to embed ad blocking technology into its browser, while Google and Mozilla will not. The items that were discussed got be thinking about what I use and how that relates to the Web as a whole.

January 11, 2011 - 7:43am - Posted by butch - brand development, business, life, marketing, uncategorized - 0 Comments

I believe your authenticity can alter my reality. I believe that when you believe what you are saying, you actually shape the outcome of my experience.

January 11, 2011 - 6:04am - Posted by force5 - business, life, marketing - 0 Comments

Recently in the local news WNDU reported how the "Freedom from Smoking" program started last week. The report was based off of the Tobacco free program in St. Joseph County which is involved in helping the public stop smoking.