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April 5, 2010 - 12:43pm - Posted by force5 - brand development, business - 0 Comments

Ideating – which is a fancier term for brainstorming – is a core necessity or foundational step within an advertising and marketing agency’s process of generating creative ideas. Need help generating creative ideas for your brand or company? Let Force 5 play a role in assisting you and your organization in meeting and exceeding your marketing objectives.

March 26, 2010 - 2:27pm - Posted by nmcelwrath - business - 0 Comments

More and more businesses are moving to Facebook as a platform to reach new customers and communicate with existing customers. It is becoming increasingly important to set yourself from the pack in the world of Facebook business pages. Make sure you are getting the most out of your Facebook business page by following Force 5's Do's and Don'ts of running a Facebook page for your business ...

March 19, 2010 - 1:57pm - Posted by force5 - technology - 0 Comments

Robots.txt – Telling bots where to go and where not to

What is the robots.txt and why is the robots.txt file important?

The robots.txt file is placed in the root folder of your website. This file instructs search engine bots what can and cannot be indexed. All you need to do is to define some criteria of what can be indexed and what cannot.

March 11, 2010 - 12:27pm - Posted by ddefreeuw - brand development - 0 Comments

L.L. Bean is taking a leap into new territory! They are creating a brand extension called L.L. Bean Signature. The new line is a collection for men and women with updated styles and cuts.

Brand extensions are tricky, is this the right move for L.L. Bean?

March 5, 2010 - 2:06pm - Posted by force5 - technology - 0 Comments

We recently had a project that involved putting together a survey.  This survey was comprised of almost 150 questions.  As we brainstormed the best way to construct the data tables to store this information, the thought of a table with 150 columns made us cringe.  Time constraints also called for something we could put together relatively quickly.  We decided to create a table that stored each question as a row of data.  Then we made a table that referenced the primary key of the question table along with the user'

February 25, 2010 - 12:15pm - Posted by dmorgan - brand development, business - 0 Comments

Unfortunately last year many business’s pulled back on their marketing and advertising efforts. “Well, something had to give”, a business owner told me. Unfortunately, marketing initiatives may have been the last thing he wanted to pull in a bad economy. Study after study has shown that during down times, the companies that continued marketing came back to “the black” quicker and stronger than those who pulled the blanket over their heads and waited for the storm to pass. Okay, now what? Read more about our commitment to Brand...and the new economy.

February 15, 2010 - 10:47am - Posted by nmcelwrath - business, technology - 0 Comments

Adobe's Flash has had a successful run the past few years. While the latest usage statistics show a slight decline, it still employs an impressive 95.89% browser install base as of Jan, 2010.

February 8, 2010 - 9:28am - Posted by force5 - technology - 0 Comments

If you’re a marketer in any capacity and you’re reading this post then I’m 99.9% sure you’ve also read about, or thought about, or discussed some sort of Top 10 list – goals, trends, etc. – for marketing in 2010. Around the New Year this topic is often fodder for bloggers, trade publications, and the like. Now that the dust is beginning to settle, and we’re approaching mid February, I’d like to throw my weight around regarding this matter.

December 10, 2009 - 3:16pm - Posted by nmcelwrath - art, technology - 0 Comments

Augmented reality. It's a term that has been popping up in the multimedia field a lot lately. Call it the latest internet meme, call it the next generation of marketing, call it a fad. Whatever you call it, you can't ignore it's possibilities.

October 23, 2009 - 2:03pm - Posted by force5 - technology - 0 Comments

One of the most common questions that gets asked when starting out with ASP.NET Master Pages is how to add page specific keywords & descriptions.

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