According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop. (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop).
The Creative Group released results from a survey they conducted with advertising and marketing executives. The national study was based on 400 telephone interviews -- 200 with advertising executives randomly selected from agencies with 20 or more employees and 200 with marketing executives randomly selected from companies with 100 or more employees.
Google's new Project Sunroof uses its expansive data in mapping and computing resources to help calculate the best solar plan for you. Project Sunroof looks up your home in Google Maps and combines that information with other databases to create your personalized roof analysis.
Google Analytics for Nonprofits is one of the best ways to understand ways to reach your audience and drive traffic to your organization's website.
Over the weekend, Deb DeFreeuw and David Morgan installed a Little Free Library in front of the Force 5 Offices. For those of you that don't know about the Little Free Library, it is a nonprofit organization that supports the worldwide movement to offer free books housed in small containers to members of the local community.
With over 50 food vendors, 60 musical acts, Headliner Ben Folds, dozens of art exhibits and booths, things to do for the kids, a Tech park, and even a Zip line, South Bend’s birthday celebration over the Memorial Day weekend in downtown South Bend will be one of the biggest and most exciting community events ever held. How do you find out what’s going on?
March 3 marks the day that President Herbert Hoover signed a congressional act making “The Star-Spangled Banner” the official national anthem of the United States, but that might not have happened if Francis Scott Key hadn’t practiced certain social media marketing principles that helped increase the song's popularity.
SplashData.com has announced its annual list of the 25 most common passwords found on the Internet – thus making them the "Worst Passwords" that will expose anybody to being hacked or having their identities stolen. In its fourth annual report, compiled from more than 3.3 million leaked passwords during the year, "123456"and "password" continue to hold the top two spots that they have held each year since the first list in 2011. Other passwords in the top 10 include "qwerty," "dragon," and "football."
Google AdWords Tips That I Learned from Pheasant Hunting (Instead of writing my work blog post last weekend)
The 100th anniversary of the ending of WWI is widely celebrated and recognized today. Marketing for various charity organizations’ coffers, the United Kingdom had a giant 900,000-strong ceramic poppy sale and display, for the climactic day of remembrance. NPR (and a few Brit Facebook friends) informed me about this amazing effort to both encourage charitable giving AND to recognize the ultimate sacrifice so many made and provide closure and legacy-building in families who lost their loved ones.