I listened to an interesting NPR piece about the brain's preference for repeating music themes earlier this week. 'Play It Again And Again, Sam' by Alix Spiegel, mentioned the “mere exposure effect.” Then I saw "mere exposure effect" again in a blog 'The Popcorn Effect: When Do Brand Ads Fail?', thanks to my neuroscience marketing friend, blogger Roger Dooley.
We're really happy to announce the addition of Beth North as our new director of business development. Beth has been a long time friend and client, and we're very pleased to have her on our team!
Google’s doodle is celebrating the birth of Raymond Loewy, a french-born industrial designer. Although Loewy is best know for his involvement in designing the Coca-Cola bottle and locamotives for the Pennsylvania Railroad Company, Force 5 wanted to recognize Loewy for his relationship with the Studebaker Automobile Company, a South Bend landmark.
As a creative agency we are always investigating new ways of doing things and because we deal regularly with "bleeding edge" technology in those creative endeavors, it is more important than ever to stay one step ahead. One of these new ideas is the use of "style tiles" in the web design process. You start with the most important step - LISTENING, thankfully that will never go out of style! Asking the client about their visual preference for the site - clean, modern, cool, etc. and then taking into account their brand, and the story they want to tell you create style tile options.
South Bend, IN - Force 5, a next generation brand development and marketing communications firm, has been named the fifteenth best iPad app development company by bestwebdesignagencies.com for October 2013.
As the winner of the 2012 Force 4 Good contest, Heartland was entitled to 50 hours of marketing effort. But first, we needed to determine where to focus our efforts. Force 5 met with Heartland to discuss current needs and marketing obstacles within the organization. As a result, Force 5 developed a logo and web site to assist with how they conducted their efforts.
I was reading Marketing Daily this morning and the first paragraph struck me, "The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf." The article is about the importance of "word of mouth" which always brings me back to the importance of creating Brand Evangelists and paying attention to the touchpoints within your organization. Brand Evangelists are on board with the message and promise of the company and how that translates to the customer.
Calling all Non-Profit organizations (NPOs) located in St. Joseph County! Nominations are now open for our Force for Good contest. You could win $5,000.00 in brand development and marketing communication services.
A restaurant with no sign, no website? Really, these days how do they survive??
This time of year kids all across the country are heading back to school. One of the changes that many students are encountering is the shift away from printed textbooks to digital media. For example, the New Prairie school distract in New Carlisle, Indiana is giving all students iPads to replace textbooks. Other schools are giving their students laptop computers to replace traditional materials.
