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December 2, 2011 - 8:06am - Posted by jstratton - marketing - 0 Comments

Force 5, brand development and marketing communications firm in South Bend, IN, will be hosting a FREE "Training Missions" for area 501c3 Non-Profits. Our December 6, training mission is "Flying Your Cape within Social Media!" This training mission will cover the best practices of social media as it relates to telling your story. If you currently do not utilize social media, you will walk away with a guide on getting started.

November 7, 2011 - 11:19am - Posted by jstratton - business, life, marketing - 0 Comments

Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue. When to my surprise the next customer introduces himself to my genius with the problem of “Dude, my iPhone was only in the washer for just enough time for me to realize it wasn’t in my hands” – Yes, I am quoting his first sentence, I can’t make this up any better than reality. These folks really are geniuses of not only apple stuff but of multi-tasking, the proof is that my genius finished my issue while keeping a straight face and not laughing at the laundry dude. I have to admit that for the sake of all our Force 5 readers, I just had to stick around to hear the rest of the laundry story – You’re sitting on the edge of your office chairs, Right?

September 12, 2011 - 4:32pm - Posted by dmorgan - marketing - 0 Comments

10 Quick Facts You Should Know About Consumer Behavior on Facebook

This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook. It was just published this week, and reveals some very interesting factoids. As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy. However, some of these facts show that getting folks to interact with you-to become friends of your page-creates brand ambassadors that propel your brand to new heights.

September 12, 2011 - 4:22pm - Posted by jstratton - - 0 Comments

The winner of the 2011 A Force for Good non-profit awareness contest is "St. Joseph County Bridges Out of Poverty."  The winner was chosen by an outside selection committee made up local marketing professionals.  The decision was difficult due to the wide range of highly qualified Non-profit finalists.  Congratulations SJC Bridges! And a huge thank you to all our judges and voters.

August 23, 2011 - 1:24pm - Posted by jstratton - brand development, business, marketing - 0 Comments

We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out loud right now as you read this – I did every time I proofed this post.  This honest voice is to be pleasant, soothing, trusting or to just share a smile.  Usually the response is great, you get a purr or a wagging tail or even some polite slobber if you’re lucky.

August 15, 2011 - 11:53am - Posted by ddefreeuw - news - 0 Comments

ZIP! POW! VOTE NOW! That’s right, the Force for Good contest has 19 nominees in the running for the $5,000.00 service package from Force 5 and voting is now open. The Team at Force 5 would like to take this opportunity to thank all who nominated their favorite local hero.

August 5, 2011 - 8:50am - Posted by ddefreeuw - news - 0 Comments

Well, we are at the end of the first week of nominations in our Force for Good non-profit awareness contest! Last I checked, we had 16 nominations. Actually, there were many nominations, but a fair number were duplicates. You non-profits have a lot of fans!

July 29, 2011 - 1:40pm - Posted by butch - life, news - 0 Comments

A Force For Good makes it on Channel 16 News! Watch the Video. Force 5's David Morgan is a star!

July 27, 2011 - 3:38pm - Posted by butch - life, news - 0 Comments

The greatest heroes don’t wear capes, can’t fly and aren’t from a distant planet. They are ordinary people doing extraordinary things every day. They lead, operate or volunteer at the many non-profit organizations (NPOs) in our community in an effort to make our world a better place. And like all heroes, when they are empowered, they become a Force for Good.

July 25, 2011 - 8:21am - Posted by ddefreeuw - brand development, business - 0 Comments

I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; "Why is the bill so much?" "Well, you ordered everything a la carte, you really should have ordered from our specials or regular menu." "It would have been nice if the waitress had told me this, it is our first time here and now it will be our last time here." Then dead silence as the cashier finished the transaction.