• Left Brains.

  • Right Brains.

  • Brand Soul.


June 21, 2011 - 8:00am - Posted by dmorgan - business, marketing - 0 Comments

In a May, 2011 Report, authored by Michael Stelzner and sponsored by Social media Examiner, the 2011 Social Media Marketing Industry Report set out to uncover the "who, what, where, when and why" of social media marketing.

June 20, 2011 - 7:54am - Posted by ddefreeuw - brand development, life, marketing - 0 Comments

So much has been said about South Bend since it showed up on the "List of Dying Cities." A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in response. I have lived in South Bend most of my life and I spent 4 years in Grand Rapids attending art school, so I know both cities well.

June 17, 2011 - 1:15pm - Posted by ddefreeuw - brand development, business - 0 Comments

I have to say I have a love-hate relationship with Jimmy John's. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the majority of the folks working behind the counter yell "HELLO" at me. Most don't even look up, it feels more like a pavlovian response to someone walking in the door rather than anyone really caring that I am there or not. The girl at the counter today didn't even look at me when she was taking my order.

June 16, 2011 - 11:48am - Posted by butch - business, marketing, technology - 0 Comments

So, why are so many sales people and marketers using “free” (or ridiculously under-priced) to gain business? For me, there are only four plausible explanations:

June 14, 2011 - 4:44pm - Posted by dmorgan - business, marketing - 2 Comments

The “daily deal” industry structures their deals so that the retailer must be very careful about the deal they are getting.

June 9, 2011 - 8:45am - Posted by ddefreeuw - life - 0 Comments

For many of us, the internet is an integral part of our lives. Aside from my personal use to book trips, make online purchases and get directions through MapQuest, my focus is generally how it is used as a tool for businesses. I read about best practices in website building, the latest CMS technology, trends, internet marketing, etc. Recently, I have ran across a few examples of incredible websites which were focused on good works and realized that I love that aspect of the web, bringing a community together to help solve a problem.

June 8, 2011 - 12:48pm - Posted by dmorgan - brand development, marketing - 0 Comments

Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them. Affluents need to see a consistent message that makes following a brand meaningful for self-expression, just like when buying a brand in real life.
But I don’t think this idea just applies to the affluent—It’s the Brand ambassador we all want to be our friend. The person who “likes” us because of our brand-our quality, our customer service, our distinction in the marketplace.

June 7, 2011 - 2:00am - Posted by butch - business, marketing - 0 Comments

Whenever I’m asked about Force 5, one of the things I say about our company is that we are“small and smart.” Most people understand immediately ...

June 2, 2011 - 8:00am - Posted by nmcelwrath - technology - 0 Comments

Hungry Twitter

June 1, 2011 - 7:30am - Posted by ddefreeuw - life, marketing - 0 Comments

I was at a convenience store this past weekend and saw the following sign.

So the question that immediately pops into my head is “how is it possible that “Unmatched Pleasure” and “tooth loss” appear in the same ad?”