Force 5 is a unique, next generation brand development and marketing communications firm—the only of its kind in the region. We combine unmatched expertise in technology, brand development and creative execution with soulful ideas to drive your goals beyond expectations. We work as your strategic partner to build communities one brand Soul at a time.
Our highly creative culture produces insightful brand expression, brilliant ideas and award-winning marketing programs. We are highly credentialed with certifications in brand strategy and technology — producing an uncommonly broad and highly efficient skill set for a small agency.
What do you get when left brainers and right brainers join forces?
Okay, so maybe the other answers would also apply, but who really wants to read binary haiku? We understand the importance of right and left brainers, and the quirks that come with both. We know that left brainers have an amazing ability to create fully functional websites and complex web applications. We also know that those logic lovers have a propensity for Star Trek that the rest of the world just doesn't get.
As for right brainers, they have an innate ability to create amazingly innovative designs, even if they must continually explain why Mac far surpasses any Windows-based computer. But in the end, both are an integral part of the team that unites form and function to meet and exceed your marketing needs. That's why we have asked the best of the best to join our team.
So what happens when both hemispheres combine? You get a quirky group of popcorn loving, Friday afternoon grilling, brand strategists who work hard for their clients and have a blast doing so. We have set up camp in a Frank Lloyd Wright-inspired building where the St. Joe River flows right outside our front door.
We have a passion for rescued animals and invite four-legged friends to join us in the office each day. Sounds interesting, huh? Well, feel free to stop by and see for yourself. Join us for some popcorn, a cookout or just stop in to give the pups a treat.
David Morgan is the executive producer, general partner and left-brain (with a touch of right brain for good measure) head honcho for Force 5. He graduated from Indiana University with a B.A. in education, majoring in radio and television, and received his master's degree from the University of Notre Dame in communication arts. Prior to starting Visions in 1986, he was director of media development for Bayer Inc. In that role, his staff of 12 was responsible for over 300 video projects, training presentations, annual reports and live events. At Visions, David was involved in the early stages of interactive training, formulating laser discs for emergency room and intensive room personnel. Visions gained a national reputation for its production of video walls for such clients as the Federal Aviation Administration. David's FAA programs were highlighted at the Paris, Farnborough and Singapore Air Shows for several years. Not too shabby, huh? After 16 years of production experience, he and Deb cooked up Force 5 and the rest is history.
Deb DeFreeuw works as creative director, a.k.a. the head right brainer and general partner, of Force 5. She graduated from the Kendall College of Art and Design with a bachelor's in fine arts/advertising. Her entrée into the ad world began at a regional agency where she held such titles as art director in traditional media and director of new media. During her 12 years there, her brainchildren included projects for Damon Corporation and Teachers Credit Union. With impressive experience under her belt, Deb set out on her own to create Wild Fire Media, specializing in electronic marketing communications. After three years, Wild Fire merged with Visions to form what is now Force 5.
Elizabeth A.B. North, a.k.a. Beth, is a seasoned marketing professional with over 30 years of experience in building company and product brands and lifecycles from launch through maturity within the United States and globally. Before joining Force 5, Beth was vice president of marketing for Hygieia, Inc., based in Ann Arbor. She has also worked in marketing and management roles for Home (now NIPRO) Diagnostics in Ft. Lauderdale, and Bayer’s Diagnostics, Healthcare and Diabetes Care businesses based in Elkhart and Mishawaka. In her spare time, Beth is a golfer, a runner, aspiring author and former-hoping-to-be-active-again ice hockey player.
Marty Heirty graduated from the University of Notre Dame with a B.A. in communications and theatre, and later received his master's degree from the University of Notre Dame in nonprofit administration. He worked for nine years in television and worked at nonprofit arts organizations for another 12 years. He also freelanced with a number of shows, including Wicked, Spamalot, Frankie Valli and the illustrious Michael Bolton. Marty has mediocre golfing and hockey skills, and couldn’t hit a pheasant with the broadside of a barn, but that doesn’t keep him from enjoying those activities. He also enjoys traveling with his family.
Christian Mattix, web application developer and network administrator, has a degree in computer science and a minor in English from Purdue University. Talk about left meets right brain! He interned with Microsoft and has worked with a variety of companies, including small start-ups, medical centers and Purdue University’s College of Education. Through his experience he has developed an intranet search engine for arbitrary, unstructured data types and files; a retail and marketing management program for a mid-size grocery retailer; an artificial intelligence based expert system that handles process automation and information flow; and interfaces and applications that interact with electronic medical record systems. Aside from his nerdy nature, he enjoys traveling, photography, the outdoors and spending time with his family. Interesting fact: he fenced competitively for Purdue. En garde!
Edgar Medina, graduated from Indiana University with a degree in New Media; Informatics. Prior to coming to Force 5, Edgar worked for a commercial printer company, were he collaborated in developing various fulfillment web portals for clients in different industries such as medical Industry, RV Industry, Utility and emergency Industry and Entertainment Industry. He also collaborated in developing custom E-commerce sites. He enjoys learning about new technologies, playing soccer, and spending time with his family.
Melodie Wise is our administrative assistant and all around “Gal Friday.” On any given day Melodie can be right or left brain dominate, depending on the task. She has degrees in Marketing and Business Management and over 25 years of marketing experience. Her experience includes working for lawyers at Notre Dame, working in the RV industry and Data Coordinator and Community Relations Manager at the South Bend Tribune. Her skills include media buying, brochure design, display advertising, analytics and general office skills. She is also on the board of the South Bend PCC (Postal Consumer Council).