Arla Foods is an international cooperative based in Denmark, and is the largest producer of dairy products in Scandinavia, and the seventh largest dairy company in the world. The company is an innovator of child nutrition; the world’s largest supplier of organic dairy products; and Baby and Me products are produced without antibiotics, added growth hormones and pesticides.
Arla initiated a marketing campaign in the China market for the Baby and Me product line. Part of the marketing effort included a video to be used at the consumer level in grocery stores by persons doing face to face marketing. The goal of the video was to capture the attention of the shopper, allowing the push person to engage the consumer with more information regarding Arla’s products.