Writings from Force 5 Basecamp

08/23/11

We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out loud right now as you

08/15/11

ZIP! POW! VOTE NOW! That’s right, the Force for Good contest has 19 nominees in the running for the $5,000.00 service package from Force 5 and voting is now open. The Team at Force 5 would like to take this opportunity to thank all who nominated their favorite local hero. Now we ask that you do your part and vote

08/05/11

Well, we are at the end of the first week of nominations in our Force for Good non-profit awareness contest! Last I checked, we had 16 nominations. Actually, there were many nominations, but a fair number were duplicates. You non-profits have a lot of fans! I have been reading the acceptance write ups from the organizations as they come in,

07/29/11

A Force For Good makes it on WNDU News Center 16!  Check out Force 5’s David Morgan on video here.  

07/27/11

Real Superheroes Don’t Wear Capes The greatest heroes don’t wear capes, can’t fly and aren’t from a distant planet. They are ordinary people doing extraordinary things every day.  They lead, operate or volunteer at the many non-profit organizations (NPOs) in our community in an effort to make our world a better place.  And like all heroes, when they are empowered,

07/25/11

I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; “Why is the bill so much?” “Well, you ordered everything a la carte, you really should have ordered

07/15/11

As part of my role here at Force 5, I make unsolicited contact with potential clients almost every day.  I do this through a variety of means – letters, phone calls, emails – to let people know about the great things our company can do for them. I realize my activity can be an invasion of a busy person’s privacy, so I always do my best to be courteous, professional, and

07/11/11

I am a red-blooded American gal and I love to find things on sale! Who doesn’t? I have started to wonder, can a retail business have too many sales? I get an e-mail almost everyday from Lands’ End. I love Lands’ End, I think they have a great product. I am so conditioned to buying when there is a sale

07/11/11

I read a great article yesterday, Why it Can Feel Good to Overspend, and it challenged my thinking.  Several months ago I wrote a post on the Force 5 blog saying that marketing promises set customer expectations; and that unless the customer’s experience meets or exceeds those expectations, customers are not satisfied. However, according to a study conducted in 2008,

07/11/11

I have to share a blog I just ran across, “Are You Willing To Do This One Thing To Be Happier Each Day.” I honestly don’t even know how I found this blog, but I love it. In a nutshell, the article centers about that first thought you have during the day. Mondays are a prime example, if you start

07/07/11

Force 5 remains steadfast in its commitment to be a  “next generation brand development and marketing communications firm.”  Determing what that next generation technology is and how to bring it to clients in an effective and practical way is the real challenge in fullfilling our commitment.  One next generation technology is mobile.  Today, all indicators show that in the foreseeable future, mobile will play a

06/29/11

Last week when I realized we were out of bottled water in our offices at Force 5 a few hours before a potential client was stopping by, I decided to make a quick run to the grocery store.  After loading my cart with some H2O, I quickly made my way to the checkout register.  Along the way I noticed my favorite cookies