Writings from Force 5 Basecamp

03/26/25

Before you invest in PPC, make sure your website is ready. Learn why solid content and SEO are essential for getting the most from your paid campaigns.

02/16/25

In today’s competitive marketplace, brand equity is a vital asset that distinguishes your business. Force 5 offers expertise in brand development and strategic marketing to help you build and sustain strong brand equity, leading to increased market share and customer loyalty. Learn more about our holistic approach to creating a memorable brand identity that resonates with your target audience.

01/02/25

It’s that time of year again for people around the world to make a fresh start and promise to do something better this year. This year, while you work on your personal goals, why not work on some for your online presence as well? The world of digital marketing and SEO can be difficult to keep up with when you

11/27/24

As we at Force 5 prepare for Thanksgiving with our families and loved ones, we wanted to take a moment to reflect on what makes Thanksgiving special for each one of us. No matter if it is family traditions, particular dishes, the sights, smells, or the company, there is something special about this holiday. So, please join us as we

11/25/24

Every day, digital platforms seem to improve their ad-targeting capabilities. Okay, maybe not every single day, but often enough to keep me on my toes. Recently, while planning a client’s digital ad campaign, I found myself reflecting on how precise these targeting options have become, and the possibilities they open up. But these advanced tools are useless if you don’t

08/20/24

Explore local marketing opportunities in South Bend, Indiana, that help businesses connect with the community, build brand trust, and enhance visibility. From sponsoring events like DTSB, partnering with the South Bend Cubs, or advertising with the South Bend Regional Chamber of Commerce, to supporting the Sunburst Race, discover impactful ways to engage with residents and promote your business. Learn how these opportunities can boost your brand while giving back to the community. Get assistance from Force 5 in crafting effective local campaigns.

08/02/24

Discover the importance of sustainable marketing with Force 5. Learn how embracing eco-friendly practices can drive business success and contribute to a healthier planet. Explore insights and strategies for integrating sustainability into your marketing efforts today.

07/18/24

Of all the social media channels, LinkedIn seems to be the only one with a clear direction and purpose, allowing its users to network with other professionals for potential career growth, business growth, or to gain industry knowledge. Some people are always posting on LinkedIn, providing industry information, contributing to discussions, and establishing themselves as thought leaders; some just log

05/08/24

It is a shame, but there are some agencies that don’t have their client’s best interests at heart when building their website. Don’t get me wrong, most agencies try to do right by their clients, but there are some out there that can make life difficult. Throughout my career, I have encountered numerous occasions where I have helped clients create whole new

04/18/24

When we talk about brand equity, we’re delving into the heart of what makes a brand truly special. It’s more than just a recognizable name or a sleek logo; it’s the wealth of value that a brand possesses, born from customers’ perceptions, experiences, and the relationships they have with the brand. What is Brand Equity, Really? Brand equity is a

03/25/24

In the dynamic world of web design, success isn’t just about creating visually appealing websites; it’s about crafting experiences that engage, inform, and convert visitors into loyal customers. Behind every successful website lies a well-thought-out design process. In this article, I’ll explain the 5-step approach to achieving web design excellence, ensuring every aspect of your website aligns with your business

02/27/24

Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard to get a sound footing. It’s not hard to see why so many companies have an inconsistent