Writings from Force 5 Basecamp

10/15/13

Force 5, South Bend, IN – a next generation brand development and marketing communications firm, has been named the fifteenth best iPad app development company by bestwebdesignagencies.com for October 2013.  South Bend, IN – Force 5, a next generation brand development and marketing communications firm, has been announced as the fifteenth best iPad app development company by bestwebdesignagencies.com for the

09/27/13

Heartland Small Animal Rescue 2012 Force 4 Good Award Winner Project As the winner of the 2012 Force 4 Good contest, Heartland was entitled to 50 hours of marketing effort. But first, we needed to determine where to focus our efforts. Force 5 met with Heartland to discuss current needs and marketing obstacles within the organization. As a result, Force

09/18/13

I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.” The article is about the importance of “word of mouth” which always brings me back to the importance of creating Brand Evangelists and paying attention

09/10/13

Calling all Non-Profit organizations (NPOs) located in St. Joseph County! Nominations are now open for our Force for Good contest. You could win $5,000.00 in brand development and marketing communication services. We know times are tough for NPOs and part of our brand is a commitment to doing good work for people who do good works. We would like to

09/03/13

I was fortunate enough to spend my long Labor Day weekend in Camden Maine with one of my best friends from college. We did some sailing, shopping and of course we checked out the local restaurants! My friend and I are both foodies so we asked some locals for a recommendation of a great seafood or Italian restaurant. We were

08/28/13

This time of year kids all across the country are heading back to school. One of the changes that many students are encountering is the shift away from printed textbooks to digital media. For example, the New Prairie school distract in New Carlisle, Indiana is giving all students iPads to replace textbooks. Other schools are giving their students laptop computers

08/14/13

Late one evening I took a cruise through Netflix to catch up on TED Talks. I stumbled upon Barry Schwartz‘s talk on The Paradox of Choice. I found it fascinating and dug a little deeper online where I read about his now famous jam study: When researchers set up [in a gourmet food store] a display featuring a line of

08/01/13

I was watching the local news with my wife one evening and was struck by a story of a home invasion in a neighborhood very close to where we live. The story immediately got our attention. We were concerned enough to take extra precautions and make sure exterior lights, locks and windows all were working properly. The very next day,

07/24/13

Over the past few years, I have been hearing more and more that print is a dying medium and that it is slowly being replaced by advances in digital technology. Companies such as Google and Toshiba have launched national campaigns to go paperless by switching to digital means of marketing communication and recent studies in print advertising have shown that

07/18/13

For the last 10 years or so, we’ve been pleased to work with the Elkhart County (Indiana) Fair’s Marketing department and their Grandstand entertainment selections for the year. If you don’t know about this fair, you should. It’s one of the best in the country! It’s the fourth largest spectator event in the State—only surpassed by the Indy 500, the

07/09/13

“Games lubricate the body and the mind” – Benjamin Franklin A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program called mPoints. Using this system I can earn “badges” and “points” that can be redeemed for gift cards or merchandise. This got me

07/02/13

I love to travel and I love the Internet. The Internet has opened up the world and made it easier to travel. Finding the best price for a flight, where you can simultaneously search 1,521 different sites at once and spit out the perfect way to wing your way to adventure, well that rocks. Being able track down the perfect