Writings from Force 5 Basecamp

11/07/11

Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue.  When to my surprise the next customer introduces himself

09/12/11

10 Quick Facts You Should Know About Consumer Behavior on Facebook This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook. It was just published this week, and reveals some very interesting factoids. As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy.

09/12/11

The winner of the 2011 A Force for Good non-profit awareness contest is “St. Joseph County Bridges Out of Poverty.”  The winner was chosen by an outside selection committee made up local marketing professionals.  The decision was difficult due to the wide range of highly qualified Non-profit finalists.  Congratulations SJC Bridges! And a huge thank you to all our judges

08/23/11

We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out loud right now as you

08/15/11

ZIP! POW! VOTE NOW! That’s right, the Force for Good contest has 19 nominees in the running for the $5,000.00 service package from Force 5 and voting is now open. The Team at Force 5 would like to take this opportunity to thank all who nominated their favorite local hero. Now we ask that you do your part and vote

08/05/11

Well, we are at the end of the first week of nominations in our Force for Good non-profit awareness contest! Last I checked, we had 16 nominations. Actually, there were many nominations, but a fair number were duplicates. You non-profits have a lot of fans! I have been reading the acceptance write ups from the organizations as they come in,

07/29/11

A Force For Good makes it on WNDU News Center 16!  Check out Force 5’s David Morgan on video here.  

07/27/11

Real Superheroes Don’t Wear Capes The greatest heroes don’t wear capes, can’t fly and aren’t from a distant planet. They are ordinary people doing extraordinary things every day.  They lead, operate or volunteer at the many non-profit organizations (NPOs) in our community in an effort to make our world a better place.  And like all heroes, when they are empowered,

07/25/11

I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; “Why is the bill so much?” “Well, you ordered everything a la carte, you really should have ordered

07/15/11

As part of my role here at Force 5, I make unsolicited contact with potential clients almost every day.  I do this through a variety of means – letters, phone calls, emails – to let people know about the great things our company can do for them. I realize my activity can be an invasion of a busy person’s privacy, so I always do my best to be courteous, professional, and

07/11/11

I read a great article yesterday, Why it Can Feel Good to Overspend, and it challenged my thinking.  Several months ago I wrote a post on the Force 5 blog saying that marketing promises set customer expectations; and that unless the customer’s experience meets or exceeds those expectations, customers are not satisfied. However, according to a study conducted in 2008,

07/11/11

I have to share a blog I just ran across, “Are You Willing To Do This One Thing To Be Happier Each Day.” I honestly don’t even know how I found this blog, but I love it. In a nutshell, the article centers about that first thought you have during the day. Mondays are a prime example, if you start