Writings from Force 5 Basecamp

12/10/09

Augmented reality. It’s a term that has been popping up in the multimedia field a lot lately. Call it the latest internet meme, call it the next generation of marketing, call it a fad. Whatever you call it, you can’t ignore it’s possibilities. Simply put, Augmented Reality is technology that merges elements with a view of the physical environment, in

10/23/09

One of the most common questions that gets asked when starting out with ASP.NET Master Pages is how to add page specific keywords & descriptions. For those not familiar with ASP.NET and/or Master Pages is that while using Master Pages the normal HTML tags including META tags are not part of individual pages. The individual ASP.NET pages only refer to

10/15/09

Force 5 presented to the “Networking and All that Jazz Expo” in South Bend, Indiana. David Morgan, Certified Brand Strategist, gave a presentation on Brand Development and Director of Client Development Andrew Fletcher presented a workshop on Surviving and Thriving in Today’s economy. David’s presentation was entitled “Who Are You? What Do You Do? Why Does it Matter?” Brand Development

10/06/09

Facebook isn’t just for keeping up with old friends and family, sharing photos, and finding lost classmates. With over 125 million users worldwide your business can benefit greatly from this social networking giant. Mari Smith, Facebook for business guru, and author of 10 Reasons to Use Facebook for Business, has stated that millions more will join Facebook in the coming

10/01/09

Working in a team environment can be an inspiring experience. However, an efficient team workflow doesn’t just form itself. An organized system and rich toolset are often a few ingredients in a well-oiled team workflow machine. One of those ingredients may be named Google Wave. Google this week is rolling out a developer preview of it’s new product called Google Wave.

09/17/09

Force 5 presented to the Michiana Chapter of the National Tooling and Machining Association last week. The Presentation was on “Brand Development in new Economy.” Vice President of Force 5, David Morgan gave the presentation while President Deb DeFreeuw and Director of Client Development Andrew Fletcher led the discussions. “Brand Development for small and medium size businesses has taken on

09/14/09

-David Morgan, Certified Brand Strategist, Force 5 American clothes are making a comeback. In the Sept. 7 issue of Brandweek, there was an artiticle about “made in the USA” clothes becoming cool again. It seems that the research shows that we are buying American made products over cheaper products. Sixty four percent of those surveyed said that buying American brands

09/09/09

-Deb DeFreeuw, Certified Brand Strategist, Force 5 The title of this article seems to have mutually exclusive terms – “Buying” and “Friends” An article in Advertising Age September 4, 2009 reported on a company offering to sell you friends for your  Facebook and Twitter Account.  Amazing! The Brisbane-based firm, USocial, offered this week to sell Facebook users 1,000 friends for

08/18/09

Force 5 was featured in the South Bend Tribune Business Weekly. To read the complete article click below. Treasure hunt – Companies should search deeply in quest to develop their brand, South Bend Tribune Business Weekly

07/30/09

Amazon.com Widgets

07/29/09

This article was in the Harvard Business Review–authoried by Bill Taylor.  It reinforces the position that we have at Force 5.  Recessionary times demand stewardship, to be sure.  You need to be careful–but there is a difference between sinking the boat, missing the boat, and rocking the boat….Read on….Good Article. By Bill Taylor Harvard Business Review 11:45 AM Monday May

06/05/09

My Friend A.J. Fox at Ad-ology Research sent me some interesting facts that his firm conducted regarding reducing advertising during this recession—the botton line?—not  such a good idea!  Here are some facts from the study: Nearly half of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must