Writings from Force 5 Basecamp

03/12/20

40,000 search queries occur every second on average, which translates to 3.5 billion searches per day. Incredible right? And this is just from Google alone. Think about how often you search using Google each day? These searches could be as simple as: “What kind of oil does my 2012 Camaro take,” where multiple results appear, illustrating: Where you can purchase

02/25/20

McDonald’s recently launched an outdoor marketing campaign which they call “Iconic Stacks”. Each design is a minimalist, typographic representation of one of their classic sandwiches. At face value, it’s a clever and fun way to ask people to pause for a moment and think about their sandwiches. But it’s just type. There are no photos with perfectly poised drips of

01/29/20

TikTok is the latest social craze, as businesses and people alike are trying to understand the purpose of the media, as well as how to utilize it. Social Media still holds as a highly valuable medium to meet business objectives, however that doesn’t mean every business should be on every platform, popular or not. So, let’s try to answer the

12/17/19

“Hey Siri: How can I help people find my website?” When they first arrived on the scene, smart/voice enabled devices were a fun and novel way to search for things. But many questioned whether they would amount to more than a quick way to know how many tablespoons are in a gallon (256 if you’re wondering). We’re here to say

11/19/19

Recently my partner, David, and I were fortunate to have the opportunity to go to New Orleans to help launch the brand we developed recently for one of our clients, Centennial Mortgage. As a Certified Brand Strategists through the Brand Establishment, we subscribe to a specific methodology of developing brand for an organization. This is a proven and efficient process,

11/11/19

Can you think back to when searching the internet was simpler? No mumbo jumbo, ads, and information you don’t care about displaying everywhere? Yeah, I remember too. Take a look at the Google Search Engine Results Page (SERP) just a decade ago. Now, take a gander at what the SERP looks like today by just typing in “Dwayne Wade” Holy

11/05/19

Whatever type of business or organization you’re in, you’ve probably been working on your big plans for 2020. Maybe you’re aiming high at some bold and exciting sales goals or perhaps have decided you want to work on increasing your brand awareness. At Force 5, we’d love to help you reach whatever marketing goals you have set for the future.

10/10/19

By Bob Earley So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?” OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable

10/03/19

EVENT POSTPONED TO OCT. 18TH DUE TO RAIN ON THE 11TH!! Here at Force 5, we value the importance of community…especially when it involves great food! That’s why we’re inviting some of the areas hottest food trucks to take over our parking lot for a fun lunchtime event we call Force 5 Food Truck Friday – now in it’s third

02/06/19

Force 5 has announced the hiring of Bob Earley, as Director of Client Services. With the continued revenue and client growth Force 5 has experienced since its inception, owners Deb DeFreeuw and David Morgan have taken the necessary steps to further foster client relationships for which they have been widely recognized. We’re excited to have Bob on our staff” said

07/26/18

by Camille It doesn’t matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the summer

03/16/18

Congratulations to the North Liberty Elementary robotics teams “BlueTech” and “RoboRingMaster” for both their fantastic efforts at the Indiana State Robotics competition at Lucas Oil Stadium.  Both will be headed to the VEX Robotics World Competition in Louisville, KY on April 25-28. After 8 rounds of competition RoboRingMaster was ranked #1. Great Job and Good luck!