The latest data from Experian Hitwise shows that the number of keywords typed into search engines is declining. Longer searches, those of 5-8 words, were down last month 3%. As the data table shows, 1 word searches comprise a full 24% of all searches. 2 word searches are a close second. 
When it comes to people finding your business or organization organically on the web, understanding who your potential customers are, how they think, and what they may type into their favorite search engine is essential.
At Force 5, we help clients determine their customer’s “word” as part of our Soul Searching™ brand development process and in our free SEO consultation services included in their web development packages.
