Writings from Force 5 Basecamp

09/14/09

-David Morgan, Certified Brand Strategist, Force 5 American clothes are making a comeback. In the Sept. 7 issue of Brandweek, there was an artiticle about “made in the USA” clothes becoming cool again. It seems that the research shows that we are buying American made products over cheaper products. Sixty four percent of those surveyed said that buying American brands

09/09/09

-Deb DeFreeuw, Certified Brand Strategist, Force 5 The title of this article seems to have mutually exclusive terms – “Buying” and “Friends” An article in Advertising Age September 4, 2009 reported on a company offering to sell you friends for your  Facebook and Twitter Account.  Amazing! The Brisbane-based firm, USocial, offered this week to sell Facebook users 1,000 friends for

07/30/09

Amazon.com Widgets

07/29/09

This article was in the Harvard Business Review–authoried by Bill Taylor.  It reinforces the position that we have at Force 5.  Recessionary times demand stewardship, to be sure.  You need to be careful–but there is a difference between sinking the boat, missing the boat, and rocking the boat….Read on….Good Article. By Bill Taylor Harvard Business Review 11:45 AM Monday May

06/05/09

My Friend A.J. Fox at Ad-ology Research sent me some interesting facts that his firm conducted regarding reducing advertising during this recession—the botton line?—not  such a good idea!  Here are some facts from the study: Nearly half of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must

05/20/09

  (What you really need to know and understand about brand development) There’s a lot of talk about Brand, Branding, and Brand Development. Its all important, and its all straightforward. The problem with most companies in regards to branding is that they haven’t taken time to understand the differences and more importantly, why they need to develop their brand. Defining

04/20/09

In the past few weeks, we’ve (Force 5 Media) seen several articles on dealing with marketing and advertising in a down economy. In fact, studies have been done since the early 20’s dealing with recessionary times. The conclusion? Companies should maintain advertising and marketing during a recession. The studies in the 20’s-40’s-50’s and 60’s shown that during recessions, almost without exception sales

04/10/09

From Dell committing itself to carbon neutrality to IBM’s new eco-consulting service major business has made the move to go green. This shift is not only for the big boys. Green IT solutions can also bring cost savings to small business while reducing their environmental impact. The No. 1 green IT practice is the paperless office. A paperless office is

04/10/09

There are some exciting things happening here at Force 5 Media. One of which, is exciting for me, since it involves self-discovery and insight for the purpose of solely helping our clients realize their goals. There is an old saying, “In order to see where you are going, you must know where you’ve been.” This goes for not only our