Writings from Force 5 Basecamp

12/30/20

2020, well, what hasn’t been said – a year we didn’t see coming, a year we can’t wait to put in the rearview mirror. Needless to say the pandemic will have a lasting impact on many aspects of our lives and in the year ahead, marketers will need to be especially conscious to approach their messaging with empathy. That empathy begins

12/16/20

By Jim Ragosta, Digital Media Specialist As consumers continue to shift to a more digital driven approach for their product and service needs, SEO continues to be more important than ever. SEO isn’t as easy as some think, it is in constant flux given Google’s random indexing, new algorithms, and competition against others who are also making optimizations. On the

11/12/20

By Jim Ragosta, Digital Media Specialist 2020 has been a whirlwind for retailers globally. COVID-19 has had a dramatic effect on purchase intent and how/where consumers want to buy goods or services. This whirlwind will definitely impact the upcoming holiday shopping season. From government regulations imposed on brick and mortar retailers to individuals following CDC guidelines to keep themselves and

10/26/20

I know. I know. We’re all tired of hearing about the corona virus nowadays and how it’s affected all of us mentally, physically, emotionally. I’d like to take a different perspective, focusing in on E-commerce and how it’s seems to be flourishing. At the end of first quarter 2020, and leading in to the second quarter of 2020, “brick and

09/22/20

By Bob Earley I often drive around our cities and neighborhoods as I go from client meetings, shopping, eating, and just getting away from some of the daily chaos.  Like many of you, work can be very trying and intense. Hopefully, you have a way to have a release from the stresses of work. At our place, we get to

07/21/20

We live in challenging times. COVID-19 has dramatically changed traditional human behavior in a short amount of time, leaving nearly all of us in a trance asking ourselves “where do we go from here?” From a business standpoint, “how is the way I conduct business going to change?” Furthermore, from a marketing standpoint, “how do the side effects of COVID

06/02/20

By Bob Earley For years, I’ve heard that “traditional” media is dying.  Newspapers are gone; tv is being replaced with streaming services. And radio, well… it’s dead, being replaced with services like pandora. So, the power of radio, is it dead? Think again. According to Nielsen’s May 2020 ratings, listenership has steadily grown over the last 5 years. And, the

05/28/20

By Bob Earley I realize that there’s a redundancy in this blog’s title. However, so many people talk about vision, strategies, goals and objectives and yet so many fail one of the final steps: execute. How many times have you sat in planning meetings (and meetings to talk about scheduling the planning meetings), taking copious notes and leave the meeting

05/11/20

Written by Jim Ragosta Live Streaming has been popular during the COVID-19 outbreak, and I refer to “live streaming” in a broad way within this article because there are so many ways to do so. Live Streaming allows people to engage in real time, whether that’s watching your favorite artist perform, obtaining information from a press briefing, or watching your

04/14/20

During these challenging times, many of us are experiencing furloughs, unemployment, the juggling of our work schedules along with the schedules of students and their e-learning. On top of those challenges is wondering how do we stay in contact with our target audiences. Some experts have said people are “hunkered down” and aren’t doing anything, causing some businesses to wonder

03/16/20

You probably made some resolutions this year. Some stick, some don’t. In fact, of the people who set resolutions, less than half will be successful in six months. But if you’re still going strong, way to go! Make one resolution this year Here at Force 5, we want to ask you – whatever kind of work you may do – to

03/16/20

  Being in the world of marketing communications we are abundantly aware of the huge budgets that are involved in an event like March Madness. With COVID-19 impacting everything from sports to travel to conferences and so much more – there is so much loss financially.   Looking at the hard numbers of those huge losses, specifically in regards to