Writings from Force 5 Basecamp

08/14/13

Late one evening I took a cruise through Netflix to catch up on TED Talks. I stumbled upon Barry Schwartz‘s talk on The Paradox of Choice. I found it fascinating and dug a little deeper online where I read about his now famous jam study: When researchers set up [in a gourmet food store] a display featuring a line of

07/09/13

“Games lubricate the body and the mind” – Benjamin Franklin A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program called mPoints. Using this system I can earn “badges” and “points” that can be redeemed for gift cards or merchandise. This got me

06/26/13

I love local. It’s the heart and soul of a community, our neighborhoods, and our social circles.  The term brick and mortar actually means something to me. Now, I am not that person who doesn’t like a good online deal despite my local retailer, but I am that person who feels there is a happy medium. Recently my wife of

02/03/12

Seventy to Eighty percent of those who watch TV, also are watching a “second screen” during the same time. That second screen is a smartphone, Ipad, or laptop. And what are we doing? We’re checking email, surfing the web, and looking up material that has to do with the show we’re watching! This weekend will be no exception. During the

01/06/12

One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am.  Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold card. To my surprise, the cashier asked if I had heard about “our Treat Receipt?”.  The bottom of my receipt

11/07/11

Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue.  When to my surprise the next customer introduces himself

07/25/11

I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; “Why is the bill so much?” “Well, you ordered everything a la carte, you really should have ordered

07/15/11

As part of my role here at Force 5, I make unsolicited contact with potential clients almost every day.  I do this through a variety of means – letters, phone calls, emails – to let people know about the great things our company can do for them. I realize my activity can be an invasion of a busy person’s privacy, so I always do my best to be courteous, professional, and

07/11/11

I read a great article yesterday, Why it Can Feel Good to Overspend, and it challenged my thinking.  Several months ago I wrote a post on the Force 5 blog saying that marketing promises set customer expectations; and that unless the customer’s experience meets or exceeds those expectations, customers are not satisfied. However, according to a study conducted in 2008,

06/29/11

Last week when I realized we were out of bottled water in our offices at Force 5 a few hours before a potential client was stopping by, I decided to make a quick run to the grocery store.  After loading my cart with some H2O, I quickly made my way to the checkout register.  Along the way I noticed my favorite cookies

06/27/11

This weekend was not unlike many others. Running errands, working in the yard and the garden. Also common, was a trip to the store for supplies. On one such trip to Lowe’s, I was impressed by the customer service. While wandering the many aisles, looking lost, I was asked if I needed help, I certainly did. After being taken to

06/23/11

I read in a brief  from Ad-ology that nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. One explanation is pent up demand.  This means consumers have been holding back on their spending  like a corralled stallion and now they are finally going to let that stud burst out of its