Writings from Force 5 Basecamp

05/04/11

Have you made restaurant reservations online? Come on, using a landline phone to make restaurant reservations is so 20th Century! These days, more and more consumers expect to engage with restaurants online and through mobile devices. Are you one of them? Restaurant operators who don’t build up their online presence and brand loyalty are missing an opportunity to generate higher

05/03/11

Information – Fast and Furious I recently read an article from the Center for Media Research that had some very interesting statistics on digital consumption. 76.7% read email and respond evenings and weekends 43.2% answer texts or emails on date/social occasion 57.4 % never turn off phone 33.0% check email middle of the night 35.2% answer work emails while with

04/22/11

Happy Easter from the Force 5 Pup-Peeps

04/19/11

Going Mobile? Listen to this projection…. A recent study by Morgan Stanley projects mobile internet users to exceed desktop internet users within the next few years. (2015) Yikes! – – Powerful stat. Believe it or not, the question isn’t “Should you go mobile?” but rather “Can you afford not to…?” Here are some more mobile stats for our Force 5

03/29/11

I remember walking into Joe’s office pretty frustrated.  I’d had one of those days – the bad kind.  Actually, I’d had about 10 of those days in a row, placing me exactly halfway to a pretty lousy month.  I had recently accepted a new role leading a new team and things were just not happening the way I had envisioned. 

03/15/11

In the dreary days of January and February, many of us find a boat show on the weekend—letting us dream of warmer days, sand and sun filled holidays, and hours on the nearest lake. Sitting on a boat inside a convention center doesn’t quite fill the bill—does it? This year, Starcraft Marine decided to help boating enthusiast get to that

03/04/11

I’ve worked for a lot of years, enjoyed a lot of roles in my career, and had a lot of supervisors who imparted their wisdom to me.   I thought I would share some of their best stuff with you in this series of posts called, “The Boss Rules.” Rule #3:  Become an “Owner” Sometimes the best things a boss can

02/22/11

I’ve worked for a lot of years, enjoyed a lot of roles in my career, and had a lot of supervisors who imparted their wisdom to me.   I thought I would share some of their best stuff with you in this series of posts called, “The Boss Rules.” Rule #2:  “Ask them, ‘What are you trying to accomplish?’ ” I

02/14/11

I’ve been here at Force 5 for just 6 months now, but I’ve been in the workforce since I was legally of age.   Throughout the years I’ve been fortunate to have had some great bosses who took the time to pour their wisdom into me.  Because their “rules” have been so helpful to me, I thought I would share some of the best ones

12/20/10

I was at church this Sunday and received a good reminder. Let me take a step back, this was the weekend when the little people come up from little people church to big people church and sing a few Christmas songs. So here comes the first group, 4-7 years old, I believe. The girls have on their new tights and

11/22/10

When I was a kid, I loved watching the The Road Runner Show cartoon on TV after school.  Yes, it was a little violent. Yes, it was a lot predictable. And no, it really wasn’t very funny.  But what I liked about the show was the Coyote’s creativity.  What imagination! I mean really, this dude had some creative chutzpah!  He came

06/24/10

As a marketer I’m always looking for inspiration, and I’m certain most of us who work in the industry would like nothing more than to conceptually develop and execute the next big idea.  Some of you might wonder what I mean – big idea seems slightly vague I assume.  In this instance I liken a big idea to something that