Writings from Force 5 Basecamp

04/29/10

I just finished an amazing book.  It really made me think. A Million Miles in a Thousand Years: What I Learned While Editing My Life, by Donald Miller. It was about the author working with two men, Ben and Steve, who wanted to make a movie of Miller’s life.  It was during the discussions of his “real life” he discovered

07/29/09

This article was in the Harvard Business Review–authoried by Bill Taylor.  It reinforces the position that we have at Force 5.  Recessionary times demand stewardship, to be sure.  You need to be careful–but there is a difference between sinking the boat, missing the boat, and rocking the boat….Read on….Good Article. By Bill Taylor Harvard Business Review 11:45 AM Monday May

04/20/09

In the past few weeks, we’ve (Force 5 Media) seen several articles on dealing with marketing and advertising in a down economy. In fact, studies have been done since the early 20’s dealing with recessionary times. The conclusion? Companies should maintain advertising and marketing during a recession. The studies in the 20’s-40’s-50’s and 60’s shown that during recessions, almost without exception sales