Writings from Force 5 Basecamp

11/27/24

As we at Force 5 prepare for Thanksgiving with our families and loved ones, we wanted to take a moment to reflect on what makes Thanksgiving special for each one of us. No matter if it is family traditions, particular dishes, the sights, smells, or the company, there is something special about this holiday. So, please join us as we

11/25/24

Every day, digital platforms seem to improve their ad-targeting capabilities. Okay, maybe not every single day, but often enough to keep me on my toes. Recently, while planning a client’s digital ad campaign, I found myself reflecting on how precise these targeting options have become, and the possibilities they open up. But these advanced tools are useless if you don’t

08/20/24

Explore local marketing opportunities in South Bend, Indiana, that help businesses connect with the community, build brand trust, and enhance visibility. From sponsoring events like DTSB, partnering with the South Bend Cubs, or advertising with the South Bend Regional Chamber of Commerce, to supporting the Sunburst Race, discover impactful ways to engage with residents and promote your business. Learn how these opportunities can boost your brand while giving back to the community. Get assistance from Force 5 in crafting effective local campaigns.

07/18/24

Of all the social media channels, LinkedIn seems to be the only one with a clear direction and purpose, allowing its users to network with other professionals for potential career growth, business growth, or to gain industry knowledge. Some people are always posting on LinkedIn, providing industry information, contributing to discussions, and establishing themselves as thought leaders; some just log

05/08/24

It is a shame, but there are some agencies that don’t have their client’s best interests at heart when building their website. Don’t get me wrong, most agencies try to do right by their clients, but there are some out there that can make life difficult. Throughout my career, I have encountered numerous occasions where I have helped clients create whole new

02/27/24

Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard to get a sound footing. It’s not hard to see why so many companies have an inconsistent

12/15/23

Let’s face it, the world of marketing never sits still, and the changes seem to be coming at breakneck speed. How is one to keep up? Stop and take a deep breath.   You can and should be learning about all the latest marketing tricks and trends and implementing what makes sense for your company and marketing goals. However, all those

12/12/23

With Christmas just around the corner, we’re excited to share some of our all-time favorite gifts that have truly made a lasting impression on us. So, kick back and get to know the Force 5 team a little better. Who knows, you might just find some inspiration for those last-minute gift ideas. Deb DeFreeuw My favorite Christmas gift ever was

11/28/23

New to e-commerce and want to partake in that most coveted of online shopping holidays, Cyber Monday, or just want to be ready for the holiday rush but don’t know where to start? Here are some suggestions to elevate your e-commerce game not only for the holidays, but throughout the year. Promote Your Deals Have you let your past, current,

08/08/23

Did you hear about Apple’s headquarters that runs on 100% renewable energy? Did you know about Ben and Jerry’s efforts to improve the treatment of dairy cows and their focus on ethically sourced ingredients, or their campaign to get young people to register to vote? Are you aware of Nike’s “People, Planet, Play” initiatives that focus on diversity and inclusion,

07/13/23

Recently, while Google-searching for the new features of an updated version of software, I came across a link that promised me the answer. When I clicked on the link, I was instead greeted with a crummy landing page and form to fill out before giving me the information I sought. I immediately bounced; that’s when I saw the link I

03/27/23

AI (Artificial Intelligence)🤖 You hear about it everywhere. But how does it actually work? And how can it enhance your ability to do marketing? Find out in today’s 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝗻𝘂𝘁𝗲 with Keith Sayer, Force 5’s resident techy and AI experimenter!