Writings from Force 5 Basecamp

06/16/11

I emailed a respected marketer and he made a statement that was quite profound.  He said, “Free stuff we’ll take all day long.  But I also don’t want to work with somebody who gives away their products or services too cheap – if they can’t sell their own stuff, how can they help me sell mine?” I loved his perspective

06/14/11

credit: Rocky Ayrawal Hey, Want a deal? Ok, here it is….I’ll give you $2,500—1/3 now, 1/3 in 30 days, and the final 1/3 in 60. You give my customers $10,000 in retail business from your shop. How does that sound? That’s a Groupon deal. The “daily deal” industry structures their deals so that the retailer must be very careful about

06/09/11

For many of us, the internet is an integral part of our lives. Aside from my personal use to book trips, make online purchases and get directions through MapQuest, my focus is generally how it is used as a tool for businesses. I read about best practices in website building, the latest CMS technology, trends, internet marketing, etc. Recently, I

06/02/11

Hungry Twitter Recent news of Twitter purchasing Tweetdeck and cutting off third-party development of Twitter clients has me wondering where Twitter is headed. Twitter has no doubt proved itself as a contender in the online service arena. But can it prove it’s well-carved niche with the likes of Google and Facebook? With the limitation of additional third-party clients and Twitter

06/01/11

I was at a convenience store this past weekend and saw the following sign. So the question that immediately pops into my head is “how is it possible that “Unmatched Pleasure” and “tooth loss” appear in the same ad?” I can’t imagine the marketing challenge involved in trying to sell this product. You have a product that clearly isn’t good

05/10/11

I was surfing yesterday, catching up on news. I noticed an article about a man who was grieving the loss of his wife years after her death. Having experienced the loss of a loved one taken too early and overwhelming grief, I decided to read the article. The article went on to review the circumstances that lead to the woman’s

05/05/11

UPDATE: Since the posting of this article there has been dramatic improvements by the community and now this is no longer the best way to implement this feature. We now use the “Views Slideshow,” found at: http://drupal.org/project/views_slideshow. We have used this method to create the various slideshows for the City of South Bend at www.SouthBendOn.com. One of the more common

05/04/11

Have you made restaurant reservations online? Come on, using a landline phone to make restaurant reservations is so 20th Century! These days, more and more consumers expect to engage with restaurants online and through mobile devices. Are you one of them? Restaurant operators who don’t build up their online presence and brand loyalty are missing an opportunity to generate higher

04/28/11

In their 2007 classic, Made to Stick, authors Chip and Dan Heath cite an experiment conducted in 1990 by Dr. Elizabeth Newton, PhD. The experiment was the study of a simple game. Subjects were given one of two roles: “tappers” and “listeners.” The tappers received a list of 25 common song names such as “Happy Birthday” and “Star Spangled Banner” and asked to tap

04/27/11

Facebook on Monday launched a new way to share content online – the Send button. While the functionality is nothing new, how you share content with friends may change with this new process of sharing. Facebook’s goal is to be that “pipe” in which you share more and more information, ultimately learning much more about you so it can deliver

04/26/11

A peek at location data sorted on an Iphone For the last week, the tech news has been reporting that Apple has secret files on the iPhone that track user location and store it on the device, without the permission of the device owner. It’s unclear what the data is used for and why Apple has been collecting it in

04/25/11

I recently read an article in MediaPost which had some incredible stats on the mobile users consumption of health information through apps and browsers. 38% of cell phone owners access the Internet using mobile phone — up 52% year over year 55% of cell phone Internet users go online daily from their mobile phones 30% of mobile subscribers use search,