More and more businesses are moving to Facebook as a platform to reach new customers and communicate with existing customers. It is becoming increasingly important to set yourself from the pack in the world of Facebook business pages. Make sure you are getting the most out of your Facebook business page by following Force 5’s Do’s and Don’ts of running a Facebook page for your business.
Do: Post at least daily. A stagnant page will often be forgotten and be viewed as irrelevant. If you don’t have the time to stay within view of your customers, you more than likely will not be the first option they think of when they need your services.
Don’t: Send frequent mass emails to your fans. This could be viewed as a form of spamming and is often annoying to many users. Although this can be determined by industry, typically the limit is weekly – although we recommend monthly or quarterly.
Do: Post questions or conversation starters. Engage your audience and let the conversation and interaction drive the relationship. This will keep you relevant with your fans.
Don’t: Post personal information. This is more common than you may think. The line of business and personal life in most cases should not be crossed and is important not to blur. Create rules within your organization to help curb any chance of posting anything sketchy and of course use your best judgement.
Do: Ask questions about your fans. Market research can be tricky to gather. Facebook is filled with opportunities of gathering customer information to better know your core audience. Ask questions, create polls, engage your audience with thought provoking questions.
Don’t: Just post links. Mix your posts up. Ask questions, post links, post photos, post a news update, ask a question, comment on posts, etc. Don’t come across as a machine, mix your content up and keep your fans on their toes.
Do: Post various forms of media. Utilize photos, music and videos as a way for your fans to see “inside” your organization. Behind the scene insight is a great way to connect with your fans and gain trust.
Don’t: Sell something all of the time. Post your deals respectfully and without salesman clichés. Create a tab where fans can find the deals you are offering and don’t let “Act Now” posts dominate your wall. Let interaction do the driving.
Have questions? Post a comment below or on Force 5’s own Facebook page.
